Every proceed is political.

50% of profits generated from Every Shirt is Political go to the Southern Poverty Law Center, who are fighting hate, teaching tolerance, and seeking justice.

The other 50% of profits go to hues, a global justice collective of art, tools, and resources, in which Every Shirt is Political lives.

About those Profits: Enter the Gift Economy

And Every Shirt is Political is operated in the gift economy. We do this to resist capitalism, and also to operate in what we believe is the most just system for providing art and things.

What it means, in short, is that you decide our profits.

Why “+” in the Prices?

Every item in the store has a minimum cost attached to it (this is the exact cost of the materials & printing — all of which are done ethically and humanely by our partner organizations). You choose how much you want to gift beyond that minimum cost, and that is our profit margin.

So, hypothetically, if a shirt cost is $17, and you choose to gift $25, you are creating $8 of profit, $4 of which will go to the SPLC and $4 of which will go to hues.

What else goes into the overhead?

So far, all of the contributions to this project (design, development, and management of the store) have been volunteer-based (supported by hues, and other community members). But we are paying for hosting (~$25/month, from Pressable [who are local-ish, and we’re happy to support]), and will be running ads (on Facebook, and Instagram) to expand the reach of the site. These costs will cut into the profits generated.

We will do everything to run this project on a bootstrap, and spend judiciously.The hope is that these expenses will be offset by contributions from you. And we’ll also be reporting both our spending and our giving annually. Subscribe to the blog for that.

Supporting other Justice Organizations

Our hope is to eventually branch out and support specific organizations with shirts that have messaging tied to their cause. If this is something you’d like to see, let us know on Facebook or Insta.

For now, however, we’re keeping it simple with 50/50 from every profit going to the SPLC and hues.

But don’t let us stop you. When it comes to supporting justice, we say give to whomever in whatever amounts you can.